Business cards are the most common way to spread your contact details to people, informing them of important information such as the nature of your business, name, company name, phone number and email. Although you may not decide to include everything on one card, it is critical to contain key contact details in an attractive manner, using the design of the card to intrigue potential customers and persuade them to choose your business over others they have encountered. There are numerous methods to promote your business, such as advertising, banners, flyers and rack cards, and this article will show three different designs of business advertising that have been used effectively in terms of creativity.
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To the right is an example of a very clever advertising scheme which is incredibly creative. The key to this advert is the symbolism created by the over-sized stationery, where it is almost certain to draw attention to those walking across the zebra crossing. The visual representation of correction fluid next to the white lines creates the illusion that the lines have been painted on with the brush, an immediately striking image. As people are spending time trying to figure out what’s going on by reading the label, they are in fact reading about the company itself, i.e. where it is located and the products offered. Imagery which initially sparks a level of confusion and then requires you to work out what’s going on already causes people to look at a company’s advertisement longer than they would any other advert. The unique nature of this advert is very appealing, for something which is otherwise viewed as boring (stationery).
To the left is an effective banner for the advertisement of a plasticine company. The visual imagery is spectacular here, and instantly causes the viewer to question why the propellers of the helicopter have folded in this manner. This is another example of intriguing imagery which causes the user to question the intention of the advert, as it is not immediately recognisable. Once you have viewed the imagery in all its glory, taking in the views and admiring the graphical work, you can see from the top right that it is actually advertising a plasticine company. From here you can begin to understand why the propellers have collapsed, and immediately associate this incidence with the properties of the resource plasticine. The key feature is the length of time spent admiring the banner and the length of time spent on making an association between the image and the company, which isn’t immediately obvious and results in you viewing the advert longer.
To the right is a very clever business card which perfectly serves its purpose. As a radio DJ it is important to choose an image which represents your profession, so what better than a radio microphone which speaks volumes! This immediately indicates the profession of the business card’s owner, and should attract those who are advocates of the radio. The simple use of colour and objects which are instantly associated with the profession, perfectly enable the user to associate with the technical aspects of the radio show, separating those who are interested in radio from the rest since they instantly understand what to expect.
I recommend using NextDayFlyers as your resource to have all of your advertisements printed, they offer business cards, catalogs, flyers, postcards and more!